Seelie Studio transforms purple sea urchins (Strongylocentrotus purpuratus) into natural dyes, turning an ecological challenge into creative action. With 95% of northern California’s kelp forests lost to these urchins, they’re using art and design to help restore balance and combat climate change.
Their workshops connect creativity with nature, exploring dyes from onions, indigo, and sea urchins while honoring the ancient traditions behind them.
Their apparel and home goods are naturally dyed, making each piece as unique as a fingerprint. Crafted from sustainably sourced silks, wools, and cottons, their unisex designs invite every body to be wrapped in nature’s healing power.
With a slow fashion approach, they celebrate mindful creation, because beauty should be in harmony with the planet.